JHSPH OpenCourseWare  >>  Managing Long-Term Care Services for Aging Populations

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Lecture Notes

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> Lecture 1: Impacts of Aging on the Marketplace (236 KB)

> Lecture 2: Demographics: THE Market Driver (225 KB)

> Lecture 3: Models of Health Care Delivery (228 KB)

> Lecture 4: An Historical Overview (262 KB)

> Lecture 5: The Increasing Importance of Customer Choice (201 KB)

> Lecture 6: Financing, Reimbursement, and the Marketplace (243 KB)

> Lecture 7: Service as a Distinguishing Characteristic (262 KB)

> Lecture 8: Quality Management (245 KB)

> Lecture 9: The Human Equation of Service Quality (180 KB)

> Lecture 10: The Critical Role of Strategy (245 KB)

> Lecture 11: The Role of Market Research (213 KB)

> Lecture 12: Competitive Environment: Sales and Marketing (207 KB)

> Lecture 13: The Legal Environment (204 KB)

> Lecture 14: The Policy Environment (242 KB)