Course: Entertainment Education for Behavior Change

  • Course Home
  • Syllabus
  • Schedule
  • Lecture Materials
  • Readings
  • Assignments
  • Want to stay in touch?

    1 + 4 =  

Lecture Materials

You will need Adobe Reader to view these files. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License . Your use of this material constitutes acceptance of that license and the conditions of use of materials on this site.

All lectures are by Esta de Fossard.

» A Whole New Mind: Daniel Pink

The ideas of author Daniel Pink and how they relate to Entertainment-Education.

» Entertainment & Education

What Entertainment-Education is and how it is planned.

» Creating the Story

The essential components of an effective story: characters, plot, setting, and theme.

» Entertainment-Education Equation

The formula for excellence in Entertainment-Education: (5E x Q) + (7C x A) = EEE

» The Research Process

The 5-step process: (1) analysis, (2) strategic design, (3) development and testing, (4) implementation and monitoring, (5) evaluation and replanning.