Course: Entertainment Education for Behavior Change

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Entertainment Education for Behavior Change

Photo by Lucas Jan. Creative Commons BY-SA.

Course

Instructor:

Esta de Fossard

Originally Offered :

Fall 2009

Offered By:

Department of Health, Behavior and Society

Course Number:

410.656.01



Description:

This course examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment to foster positive behavior change and life improvement in both developing countries and local environments. The course develops students' ability to understand the ingredients of successful entertainment (emotions, empathy, efficacy and empowerment) and how these ingredients can be employed to enhance social and personal health and life skills. Examines methodology and develops skills needed to create a successful Entertainment-Education (E-E) project in entertainment (story, drama, etc.) formats with effective behavior change messages.