Course: Entertainment Education for Behavior Change

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Lecture Materials

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All lectures are by Esta de Fossard.

» A Whole New Mind: Daniel Pink

The ideas of author Daniel Pink and how they relate to Entertainment-Education.

» Entertainment & Education

What Entertainment-Education is and how it is planned.

» Creating the Story

The essential components of an effective story: characters, plot, setting, and theme.

» Entertainment-Education Equation

The formula for excellence in Entertainment-Education: (5E x Q) + (7C x A) = EEE

» The Research Process

The 5-step process: (1) analysis, (2) strategic design, (3) development and testing, (4) implementation and monitoring, (5) evaluation and replanning.