Course: Entertainment Education for Behavior Change

  • Course Home
  • Syllabus
  • Schedule
  • Lecture Materials
  • Readings
  • Assignments
  • Want to stay in touch?





    3 + 2 =  

Schedule


Session In Class At home
1

Overview of syllabus and course expectations.

Introduction to Entertainment-Education (E-E) and Edu-tainment (E-T) and their uses.

Change agents.

Discussion of major assignment.

Reading

Prepare to discuss the difference between E-E and E-T.

Prepare to discuss a major life change that has occurred and the motivation for that change.

2

Review and discussion of Homework.

Planning/preparing an E-E project:

  • The A Train
  • Change Agents
  • The Design Document
  • Audience

Reading

Assignment 1

3

Choice of medium (radio or TV) and advantages and difficulties of each.

Determining clear overall objectives and purposes.

7 Cs of message design.

Examination of sample scripts/videos to identify purposes and objectives.

Review of next steps in Design Document.
Assignment 2
4

Part 2 of Design Document: precise details, accuracy of message, specific language clearly stating purpose and objectives, precision, etc.

View "Flowers for Nur"

Reading

Assignment 3

5

Entertainment: 5 Es of entertainment, E-E equation, plot development, subplots.

Reading

Assignment 4

6

Character development

Writer's checklist
Assignment 5
7

Support Materials.

Role and importance of Distance Education.

Differences between E-E and E-T.

The 6 Ts of teaching.

Selecting type/s of support materials.

Testing listners

Using Internet for E-T.

Reading
8

Read and discuss "Our Neighbourhood" and "Under the Green Umbrella"

Other E-T formats: case study

Other support materials

Assignment 6
9

Feedback methods

Script assessment exercises - script and video.
Assignment 7
10

Mini-drama: reading and discussion.

Introduction to behavior development programming.

Reading
11

Behavior development.

E-E for Children.

Discussion and critique of children's programming

Download a Meena comic.

Assignment 8

12

Other forms of E-E: Presentations by visitors.

Reading
13

Pilot testing.

General review of course.

Q & A.

Discussion of details related to next class - final script writing.

Discussion of final examination.

Reading

Determine any questions or aspects of the course you wish to discuss next week prior to final scripting and final examination.

Prepare for writing of final script in next session.

14 Final script written in class Pepare for final examination
15 Final Examination No homework