Course: Issues in Survey Research Design

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Schedule


Session Topic Activities
Introduction
1 Overview of Course and the Survey Design Process Lecture 1

Reading

Discussion

2 Choosing Your Own Survey Research Project

Class Preparation Questions: Describe a research question you would like to explore in this class and any initial thoughts you have about the survey that you would like to do or any special design challenges you already see ahead?

Lecture 2

Reading

Discussion

Module 1: From Whom Should You Collect Information?
3 Selecting Target Population and Sampling Frame

Class Preparation Questions: What is (are) the unit(s) of analysis for your study? To what population would you like to generalize findings?

Lecture 3

Reading

Discussion

4 Hard-to-Reach Populations

Class Preparation Questions: Are there hard to reach populations that are of interest to you? How might you collect sufficient information from them?

Lecture 4

Reading

Discussion

5 Reducing Non-Response

Class Preparation Questions: How big a problem will non-response be? How could you minimize non-response?

Lecture 5

Reading

Discussion

6 Discussion of Class Participants' Sample Plans First Assignment Due
Module 2: How Should Information Be Collected?
7 Overview and Face-to-Face Interviewing

Class Preparation: What if you chose to use face-to-face interviewing to collect data, what would be the advantages versus disadvantages?

Lecture 7

Reading

Discussion

8 Telephone Interviews

Class Preparation Questions: What if you chose to use face to face or telephone interviewing to collect data, what would be the advantages versus disadvantages?

Lecture 8

Reading

Discussion

9 Mail, Self-Administered, Web-based Questionnaires

Class Preparation Questions: What if you chose to use mail or web-based surveys to collect data, what would be the advantages versus disadvantages?

Lecture 9

Reading

Discussion

10 Computer Assisted Interviewing

Class Preparation Questions: What if you chose to use computer assisted interviewing to collect data, what would be the advantages versus disadvantages?

Lecture 10

Reading

Discussion

11 Discussion of Class Participants' Sampling and Data Collection Proposals Second Assignment Due
Module 3: Constructing the Instrument
12 Instrument Construction: Events

Class Preparation Questions What will your main outcome and independent variables be? How will your measures be influenced by your data collection strategy and the people you are studying?

Lecture 12

Reading

Discussion

13 Instrument Construction: Opinions

Class Preparation Questions What types of variables are your main outcome and independent variables? Attitudes, Knowledge, Behavior,Events, Demographic Characteristics or what? What problems may respondent face trying to answer questions about these variables?

Lecture 13

Reading

Discussion

14 Evaluating Survey Questions

Class Preparation Questions: How will your measures maximize the quality of the information collected?

Lecture 14 (not available)

Reading

Discussion

15 Discussion of Class Participants' Instruments Third Assignment Due
16 Interview Error

Class Preparation Questions: What management and implementation strategies do you plan to use to ensure the quality of your data?

Lecture 16

Reading

Discussion