Course: Entertainment Education for Behavior Change
Lecture Materials
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All lectures are by Esta de Fossard.
» A Whole New Mind: Daniel Pink
The ideas of author Daniel Pink and how they relate to Entertainment-Education.
» Entertainment & Education
What Entertainment-Education is and how it is planned.
» Creating the Story
The essential components of an effective story: characters, plot, setting, and theme.
» Entertainment-Education Equation
The formula for excellence in Entertainment-Education: (5E x Q) + (7C x A) = EEE
» The Research Process
The 5-step process: (1) analysis, (2) strategic design, (3) development and testing, (4) implementation and monitoring, (5) evaluation and replanning.
